jeff@jeff-simpson-digital.com

Wilbur-Ellis: From Static Hub to Interactive Destination

Changing with the Times Initially intended as a simple overview of the company, the Wilbur-Ellis website has evolved to incorporate important information on the company, jobs, products and services, and special programs. Now, based on an increasing need for more sophisticated interaction and changing technologies, it’s time to make some updates and upgrades that will Wilbur-Ellis: From Static Hub to Interactive Destination

TradingScreen: Going to Market at Pace

Needing it all… in 6 weeks TradingScreen was refreshing their brand identity and needed a new front-end website. The project required new branding, a comprehensive content rewrite, new information architecture, new technology stack, new codebase and new user journey pathways that aligned with their marketing and sales processes. The project had a hard deadline coinciding TradingScreen: Going to Market at Pace

MINI: The Same But Different

The Challenge Push the perception of Mini from a quirky, artsy brand to a sophisticated, upscale option. And do it without sacrificing name recognition or existing customer passion for the brand. Approach The Mini audience is emotionally pre-sold. They do their homework, making the customer journey extremely important in finalizing sales. Visiting dealers and witnessing MINI: The Same But Different

Positioning Saint-Gobain in North America

What’s in a name? With a multi-billion dollar portfolio and a complex mix of brands, Saint-Gobain was seeking to increase their name recognition in North America, improve their digital communications channels and position themselves as an employer of choice. We helped them address internal organizational challenges that were complicating their efforts, realign their online marketing Positioning Saint-Gobain in North America