A Shift in Business Models The team helped celebrate and communicate Tyco’s move from a holding company to a $10.5 billion global operating company through a global website launch, waterfall corporate and business line messaging strategy, employee communications, IR, NYSE bell ringing and a week of events that rang in Day One around the world. … Tyco: Global Rebrand Under Resource Challenges
Changing with the Times Initially intended as a simple overview of the company, the Wilbur-Ellis website has evolved to incorporate important information on the company, jobs, products and services, and special programs. Now, based on an increasing need for more sophisticated interaction and changing technologies, it’s time to make some updates and upgrades that will … Wilbur-Ellis: From Static Hub to Interactive Destination
A Total Renovation 2015 marked a year of transformation for Pen and Brush The organization moved from a townhouse, originally purchased in 1923, to a state-of-the-art gallery. New business processes and technology where needed to support changes in program structure and the launch of a new publishing model. After 120 years, it was also time … Opening Doors for Artists and Writers
Needing it all… in 6 weeks TradingScreen was refreshing their brand identity and needed a new front-end website. The project required new branding, a comprehensive content rewrite, new information architecture, new technology stack, new codebase and new user journey pathways that aligned with their marketing and sales processes. The project had a hard deadline coinciding … TradingScreen: Going to Market at Pace
The Challenge Push the perception of Mini from a quirky, artsy brand to a sophisticated, upscale option. And do it without sacrificing name recognition or existing customer passion for the brand. Approach The Mini audience is emotionally pre-sold. They do their homework, making the customer journey extremely important in finalizing sales. Visiting dealers and witnessing … MINI: The Same But Different
What’s in a name? With a multi-billion dollar portfolio and a complex mix of brands, Saint-Gobain was seeking to increase their name recognition in North America, improve their digital communications channels and position themselves as an employer of choice. We helped them address internal organizational challenges that were complicating their efforts, realign their online marketing … Positioning Saint-Gobain in North America
