CASE STUDY
Global Rebrand Under Resource Challenges
Growing technology to meet visitor needs
A Shift in Business Models
The team helped celebrate and communicate Tyco’s move from a holding company to a $10.5 billion global operating company through a global website launch, waterfall corporate and business line messaging strategy, employee communications, IR, NYSE bell ringing and a week of events that rang in Day One around the world. All of this work needed to be cost-effective and show proven ROI to global stakeholders who were facing resource challenges.
Industry: Security Solutions & Fire Protection
International: Cork, Ireland
69,000 Employees, $17.36 billion
United States: Princeton, New Jersey
Website: www.tyco.com
Tyco is a market leader in the global fire protection and security solutions industries. Our employees take great pride in knowing that they make a difference in the world: their work helps protect and safeguard people and property.
Outcome
The Silver Anvil award-winning launch included a roll-out of a multi-faceted, video-driven website, messages and videocasts from the CEO, a refreshed CSR program, a social dialogue strategy using Yammer, Facebook and Pinterest, HQ and site events in 50 countries. Day One launch week engaged with 69,000 Employees, at 1000+ Locations, in 50 Countries. On Day One alone, 22,337 (out of 29,000) employees visited or shared photos on Yammer to view what was happening across the globe; the live events reached more than 10,000 employees.
