Wilbur-Ellis: From Static Hub to Interactive Destination

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CASE STUDY

From Static Hub to Interactive Destination

Growing technology to meet visitor needs

Changing with the Times

Initially intended as a simple overview of the company, the Wilbur-Ellis website has evolved to incorporate important information on the company, jobs, products and services, and special programs.

Now, based on an increasing need for more sophisticated interaction and changing technologies, it’s time to make some updates and upgrades that will enhance the experience for visitors and help ensure the site functions optimally.

Solution

  • Improved interaction and expanded e-commerce capabilities
  • Dynamic content refresh – fresh imagery, video & copy
  • Performance enhancements – leveraging WordPress’ Gutenberg editing capabilities

Results

  • Increase in site traffic by 184%
  • Increase in pageviews by 256%
  • Increase in average session duration by 53%
  • Decrease in bounce rate by 71% as compared to the previous reporting period

Industry: Agribusiness & Nutrition

Headquarters: San Francisco, CA

Size: 4,000+ Employees, $3 billion in sales

Website: www.wilburellis.com

Family owned since 1921, Wilbur-Ellis is a leading international marketer and distributor of agricultural products, animal nutrition and specialty chemicals and ingredients. Since the beginning, Wilbur-Ellis has prided itself on looking forward. This relentless vision helped us grow into a multibillion-dollar business with employees and partners all over the world.